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Founded on November 26, 2007 with a registered capital of RMB 835 million, Kingee Culture (hereinafter referred to as “the Company”) was listed on the Shenzhen Stock Exchange on January 27, 2014 with the stock code of 002721. The Company became the actual holding company of the state-owned assets of Haidian District, Beijing in 2018.
The Company is mainly specialized in R & D, design, production and sales of precious metal handicrafts and jewelries. Upon listing, we have continued to expand the diversified business models by carrying out strategic layout in such fields as wholesale and retail channels, smart manufacturing, silver mail channels and supply chain finance, etc.
Supply Chain Finance Division
As the basic core department of Kingee’s gold jewelry industry chain, Supply Chain Finance Division, by leveraging the advantages of the Group’s industry and platform, can provide financing support and financial service for upstream and downstream suppliers, distributors, franchisees and end consumer groups, and has become an accelerator for the development of the entire group’s business.
Sliver Mail Division
As the backbone of Kingee’s gold jewelry industry chain, Sliver Mail Division is responsible for the design, R & D, production, manufacturing of precious metal products and marketing, service, consulting and management of major products in banks and postal channels.
As the vanguard of Kingee’s gold jewelry industry chain, Retail Division is responsible for coordinating, managing and operating the national retail market, exploiting market, establishing efficient and sound retail business system, and providing customers with high-quality gold jewelries.
Smart Manufacturing and Wholesale Division
Smart Manufacturing and Wholesale Division is responsible for the internal and external wholesale management of diamonds, gold, jewelry and other jewelry and raw materials, integrating industry resources by focusing on the upstream and downstream industry supply platforms, enhancing scale effect, and cooperating with retail, silver mail, and financial division to create an industrial supply chain for research, production, supply and sales.
With a strong focus on consumer groups in the 3rd- and 4th-tier cities, Kingee Jewelry is committed to providing gold jewelry products with fashionable design and emotional connotation, bringing people a feeling of love and joy, and has become a jewelry brand that is well received by consumers.
Yue Wang Jewelry
Yue Wang Jewelry began in the 27th year of the Guangxu Reign of the Qing Dynasty (1901), and was known as the “Chen’s Silver House” created by jewelry craftsman master Chen Zengyao. After the development of ten decades, it has become the integrated jewelry service provider connecting upstream and downstream of the supply chain, integrating international diamond trade, jade raw material processing, diamond cutting and grinding, jewelry design and development, terminal sales and brand promotion. In January 2015, the company reorganized with the listed company Kingee Culture and now serves as a subsidiary of the listed company Kingee Culture.
JAFF Jiefu Jewelry, which was founded in 1993, always adheres to the “love gift” brand philosophy. Its famous jewelry designers at home and abroad have integrated the understanding of contemporary women’s life and emotion into romantic and fashionable jewelry design. The wonderful design concept and exquisite jewelry craftsmanship make JAFF much popular among customers. Now it serves as a subsidiary of the listed company Kingee Culture.
Jaff Beauty Diamond
Jaff Beauty Diamond is a new brand launched by Jiefu Jewelry by combining domestic diamond consumption trends and integrating diamond industry chain resources. It provides the Chinese consumers with high-taste diamond consumption and service experiences with high-quality products, services and multimedia fantastic terminals.
Yue Wang Gold in Authentic Way
By always adhering to the idea of professionalism, persistence and constant improvement, Yue Wang Gold in Authentic Way inherits the time-honored spirit of originality and makes innovation by recombining beauty and materials, bringing every consumer with the magnificent products that could be passed from generation to generation. With the background of state-owned listed companies and China time-honored brands, it has created the ancient brand of Yue Wang Gold in Authentic Way with authentic products and strong marketing resources according to ancient laws by its many famous design masters and national masters.
Core value of Kingee:struggling for dreams; great goals, undertaking and life;
Five practices advocated by Kingee:
Practical, brave, skillful, willing and hard-working
Mission: Become a great world-class company and a world-class gold jewelry company;
Business philosophy:Industry-oriented, finance, brand and innovation
Vision:Committed to become the world’s leading gold jewelry enterprise;
Director and Deputy General Manager
Director and Deputy General Manager
Deputy General Manager
Deputy General Manager and Secretary of the Board
Chief Financial Officer
It became precious metal supplier and franchised manufacturer of Guangzhou Asian Games.
It held the launching ceremony of (country founding) personalized stamp to commemorate the 60th anniversary of the founding of the People’s Republic of China.
It became a franchised distributor of the 2nd Youth Olympic Games.
It has been selected as the national cultural industry demonstration base
It became a member organization of Shanghai Gold Exchange.
Kingee Culture was founded.
Formally listed on small and medium sized board of Shenzhen Stock Exchange
It became precious metal franchised distributor of Beijing Olympic Games.
It became the franchised dealer of Shanghai World Expo.
It became franchised distributor of China Gold Incorporation.
Qualification of precious metal franchised operator