In order to implement the "General Plan for Strengthening the Construction of the National Science and Technology Innovation Center in Beijing", the "Notice of the Beijing Municipal People’s Government of the Beijing Municipal Committee of the Communist Party of China on Printing and Distributing a Series of Documents on Accelerating Technological Innovation and Building a High-precision Economic Structure", and "Beijing "Design Capital" In the spirit of documents such as the Outline, we will accelerate the construction of a global influential science and technology innovation center, and comprehensively promote the construction of the "design city". The Beijing Municipal Science and Technology Commission organized and carried out the recognition of the Beijing Design Innovation Center in 2020. Jinyi Culture continued in 2017. After passing the certification, once again relying on good design innovation foundation and experience, excellent product quality and service quality, as well as obvious scale advantages and competitive advantages in the industry, it was recognized as the "Beijing Design Innovation Center" and won the city with its own strength. The affirmation of experts from the Science and Technology Commission has continued its good reputation among consumers.

　　The work of this certification is guided by the work idea of ​​promoting the development of the design industry with "full chain, all elements, and the whole society", highlighting collaborative innovation, and promoting the transformation from "project + results" at the end to "design and innovation environment construction" at the source. Transformation, through the construction and identification of a number of design innovation centers, to further cultivate a good carrier for the capital's design industry promotion plan projects, form a full chain system including environmental construction, project approval, supporting services, achievement landing, and design transactions, and improve the overall design of Beijing Level.

　　As one of the leading companies in the domestic gold and jewelry cultural and creative product industry, Jinyi Culture has been identified as the "Beijing Design Innovation Center" after rigorous assessment and on-site review by the relevant expert group of the Municipal Science and Technology Commission, as well as comprehensive expert review opinions. It is not only the recognition and endorsement of the company's design innovation capabilities and related business areas by the Municipal Science and Technology Commission, but also an active promotion for enterprises to obtain priority support for government projects and brand promotion.

　　Tracing back to the history of Jinyi’s cultural development, since its inception, it has been adhering to the corporate philosophy of "industry-oriented, finance-oriented, brand-oriented, and innovation-oriented", with creativity and design supremacy, constantly innovating and advancing the independent research and development of Chinese jewelry Design and innovation, refining and innovating the cultural concept of gold jewelry products, with outstanding innovation ability, product quality and excellent service experience, won a number of honorary awards, such as "2020 Chinese Brand Influence (Jewelry Industry) Top Ten Consumer Satisfaction "Brand", "Innovative Brand Favorited by Consumers of the Year", "Top 100 Chinese Economic Innovation Enterprises in 2019", "Top Ten Leading Brands in China (Industry)", "Precious Metal Company Service Award", etc., have won market and social recognition and trust.

　　Jinyi Culture was established on November 26, 2007 with a registered capital of 95.9925877 million yuan. It was listed on the Shenzhen Stock Exchange on January 27, 2014, with stock code 002721. The actual controller is the Haidian District SASAC. The company's main business is the R&D, design, production and sales of precious metal crafts and jewelry. After its listing, Jinyi Culture continued to expand its diversified business model, carried out strategic layout in the areas of wholesale and retail channels and banking and postal channels, and always focused on the creation of "high efficiency, high quality, and high performance", focusing on production and operation. Intensive cultivation of channel construction, and is committed to leading the continuous innovation and advancement of the gold and jewelry industry.