KINGEE Culture: 002721
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Customer service hotline:400-083-3111 
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About us
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Company Profile
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Founded on November 26, 2007 with a registered capital of RMB 835 million, Kingee Culture (hereinafter referred to as “the Company”) was listed on the Shenzhen Stock Exchange on January 27, 2014 with the stock code of 002721. The Company became the actual holding company of the state-owned assets of Haidian District, Beijing in 2018.
The main business of the company is the research, development, design, production and marketing of precious metal handicrafts and jewelry. After listing, the company keeps expanding its diversified business model and carries out strategic layout in the fields of intelligent manufacturing of silver and mail in wholesale and retail channels
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Sub-brands
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Kingee Jewelry

With a strong focus on consumer groups in the 3rd- and 4th-tier cities, Kingee Jewelry is committed to providing gold jewelry products with fashionable design and emotional connotation, bringing people a feeling of love and joy, and has become a jewelry brand that is well received by consumers.

 

Yue Wang Jewelry

Yue Wang Jewelry began in the 27th year of the Guangxu Reign of the Qing Dynasty (1901), and was known as the “Chen’s Silver House” created by jewelry craftsman master Chen Zengyao. After the development of ten decades, it has become the integrated jewelry service provider connecting upstream and downstream of the supply chain, integrating international diamond trade, jade raw material processing, diamond cutting and grinding, jewelry design and development, terminal sales and brand promotion. In January 2015, the company reorganized with the listed company Kingee Culture and now serves as a subsidiary of the listed company Kingee Culture.

 

Jiefu Jewelry

JAFF Jiefu Jewelry, which was founded in 1993, always adheres to the “love gift” brand philosophy. Its famous jewelry designers at home and abroad have integrated the understanding of contemporary women’s life and emotion into romantic and fashionable jewelry design. The wonderful design concept and exquisite jewelry craftsmanship make JAFF much popular among customers. Now it serves as a subsidiary of the listed company Kingee Culture.

 

Jaff Beauty Diamond

Jaff Beauty Diamond is a new brand launched by Jiefu Jewelry by combining domestic diamond consumption trends and integrating diamond industry chain resources. It provides the Chinese consumers with high-taste diamond consumption and service experiences with high-quality products, services and multimedia fantastic terminals.

 

Yue Wang Gold in Authentic Way

By always adhering to the idea of professionalism, persistence and constant improvement, Yue Wang Gold in Authentic Way inherits the time-honored spirit of originality and makes innovation by recombining beauty and materials, bringing every consumer with the magnificent products that could be passed from generation to generation. With the background of state-owned listed companies and China time-honored brands, it has created the ancient brand of Yue Wang Gold in Authentic Way with authentic products and strong marketing resources according to ancient laws by its many famous design masters and national masters.

Corporate Culture
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Core value of Kingee:struggling for dreams; great goals, undertaking and life;
Five practices advocated by Kingee:
Practical, brave, skillful, willing and hard-working
Mission:Become a great world-class company and a world-class gold jewelry company;
Business philosophy:Industry-oriented, finance, brand and innovation
Vision:Committed to become the world’s leading gold jewelry enterprise;
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Management Team
Management
Milestone

2007年

Kingee Culture was founded.

It became precious metal franchised distributor of Beijing Olympic Games.

2008年

2009年

It held the launching ceremony of (country founding) personalized stamp to commemorate the 60th anniversary of the founding of the People’s Republic of China.

It became the franchised dealer of Shanghai World Expo.

2010年

2010年

It became precious metal supplier and franchised manufacturer of Guangzhou Asian Games.

It has been selected as the national cultural industry demonstration base

2010年

2012年

It became a member organization of Shanghai Gold Exchange.

It became franchised distributor of China Gold Incorporation.

2013年

2014年

It became a franchised distributor of the 2nd Youth Olympic Games.

Formally listed on small and medium sized board of Shenzhen Stock Exchange

2014年

Qualification of precious metal franchised operator

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Precious metal product franchised distributor of 2008 Beijing Olympic Games
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Excellent franchised dealer of Expo 2010 Shanghai

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Precious metal supplier of 2010 Guangzhou Asian Games

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Precious metal franchised manufacturer of Shenzhen 2011 Summer Universiade

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Licensed product supplier of 2011 Xi'an International Horticultural Expo
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2012 haiyang Asian beach games franchise
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Franchised manufacturer of 2014 2nd Summer Youth Olympic Games
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Franchised dealer of 2022 Olympic Winter Games and Winter Paralympic Games

Honor

Partnersr

Museum collection and project cooperation resources
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Joint projects for 2009
Colleges and universities resources
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Joint projects for 2006
Silver mail channel resources
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